Brand strategy and social impact work, dreamed up on spec — proof of how I think about wellness, equity, and storytelling when given a real brief.
A speculative beauty collab exploring what happens when a food brand approaches beauty the same way modern wellness brands approach emotional experience and self-expression. Includes a refrigerated skincare merchandising concept, experiential retail installations, a Build Your Gloss bar, subway takeovers, and collectible packaging.
View Full Campaign →A speculative collab between a comfort shoe and a chickpea pasta brand built around reclaiming the word "cheesy" as an act of self-worth and individuality. Includes a hero shoe with a wavy cheese-inspired sole, custom Jibbitz charms, a Mac Bar pop-up installation, packaging with a personality-based nutrition label, lifestyle imagery, and a subway takeover.
View Full Campaign →A speculative brand campaign reimagining what Oatly could look like if it leaned fully into the idea that retired cows are living their best soft lives. Builds an entire luxury retirement community world — character portraits, a ceramics studio, tennis courts, HOA politics, golden hour cinematography. Secretly about burnout culture, anti-productivity, and reclaiming rest.
View Full Campaign →A speculative social impact initiative addressing period poverty in Ghana, where 95% of girls miss school monthly due to lack of menstrual products. Built on three pillars: Access (government-funded product distribution in schools), Continuity (tutoring and mentorship to keep girls finishing school), and Pathways (scholarships and professional opportunities). Includes a policy push for Ghana to fund period products as a national education budget line item, the same way textbooks and school meals are funded — with the Ghanaian diaspora positioned as the bridge between the American consumer and the Ghanaian government.
"Can't Stop Your Flow."
View Full Campaign →Brand, agency, or organization looking to work together — on a campaign, an initiative, or something new entirely? Drop your info and let's talk.